​Social commerce runs on people, not impressions...

​Every year the same thing happens. Brands and creators build entire businesses together — millions in GMV, campaigns that reset categories, relationships worth more than any single deal — and do all of it through a comment section, a DM thread and a shared spreadsheet. They know each other's numbers. They have never met.

​This is the night that fixes it.

​For one evening in Hollywood, the people who actually run the shops, the campaigns and the accounts are in the same room as the creators who sell for them. Not a panel. Not a booth. A room.

​It happens the night before the SCFest LA floor opens, which is the whole point: by the time the festival starts the next morning, the introductions are already made.

​What we're building...

​Relationships first. The deals follow the trust, not the other way round. This night is built to put faces to accounts before anyone talks business.

​The culture we build together. A creator community 50,000+ deep, gathered for the opening night of SCFest LA 2026.

​An environment that matches it. Avalon, Hollywood. A red carpet, a full production, and a night built to be filmed as much as attended.

​The night — Eight things happening at once...

​01 · Award Ceremony
The SCFest awards, handed out live on the main floor. The people who moved the numbers this year, named in front of the room that watched them do it.

​02 · Curated Fashion Show
Brand looks walked by creators, on a full runway moment — the products people sell on camera all year, worn by the people who sell them.

​03 · Red Carpet
Shot and syndicated with Getty Images, with press coverage from LA Today. Arrive dressed: this is the night your photos come from.

​04 · Live Performances
Performance acts across the night, programmed to keep the floor moving between the ceremony and the show.

​05 · Balloon Pitch Contest
Founders pitch on the clock, in front of everyone. No slides to hide behind, no panel to defer to. The room decides who wins.

​06 · Brand Activations
Immersive experiences from the brands on the SCFest floor — each one tied back to what they're running at the festival the next morning.

​07 · Live Selling Games
Raffles and live selling run from the floor all night, because the only honest way to celebrate social commerce is to do some.

​08 · Hollywood Theme Night
1920s dress code, specialised cocktails built with partner brands, and branded photography. The theme is the programming, not decoration.

​An Interactive Evening...

​Dress the part. The dress code is Hollywood, 1920s, and it isn't a suggestion. The room is the set and every guest is in it — which is why the photography from this night looks like a production still and not a party pic.

​Walk the carpet. Own the moment.

• ​Branded VIP sections — partner sections with show access, on the floor and off it

• ​Specialised cocktails — a drink menu built with partner brands, named on the card

• ​Branded photography — every guest leaves with images they'll actually post

​Who this is for...

​Creators, brand and shop operators, agencies, and founders working in social commerce.

​If you're coming to SCFest LA, this is the night before — and the easiest room you'll ever work. If you're not, this is the one night the whole ecosystem is in one place without a badge scanner between you.

​Know before you go

• ​Dress code — Hollywood, 1920s. Come dressed for the carpet.

• ​Tickets are limited. This is a ticketed experience and there is no door list. Once they're gone, they're gone.

• ​You will be photographed. Red carpet and event photography run all night, and images are syndicated through Getty Images.

• ​The next day — SCFest LA opens the following morning. Plan accordingly.

​Partners

​CMP · Getty Images · LA Today · Social Im-pact · Outlandish · SOCO

​Want your brand in the room?

​Every partnership includes an activation that ties in with your booth at SCFest LA — so the night isn't a separate spend, it's the opening move of your festival.

​Brand integration — screen takeovers on the main floor and hallway, your logo on the red carpet backdrop with Getty Images, and a branded drink menu collaboration.

​VIP sections & tickets — reserved space for your team, your creators and your affiliates, with show access across the night.

​Reach & press — dedicated placement in the SCFest newsletter to 50,000+ creators, a collab social post, and press coverage through LA Today.

​Sampling & activations — product in attendees' hands on the night, tied back to what you're running on the SCFest floor.

​Tiers, inclusions and pricing are all in the deck: https://docsend.com/v/6tkqh/launch_party

​Questions: events@socialcommercefest.com